Me, My Business, My Website, My Story

Who am I?

I am a husband, a father, Owner at NielsenEstates LLC, Author/Site Creator at, real estate investor, internet marketer, published researcher, Medical Laboratory Scientist, been featured on NBC, ABC, CBS, and Fox, advocate for financial literacy and freedom, and I am passionate about building a fulfilling and prosperous future for my family and yours.

I am not a licensed financial advisor;  however, to be completely frank I do not believe one needs to be an “expert” or hold a fancy “license” in order to learn, implement, and educate others about the basic principles of financial literacy.

I believe every one of us has the capacity to understand what is needed to make wise financial decisions.

I do understand and am very acquainted with the severe lack of “free time” hard working people have to dedicate to learning and implementing wise financial strategies.

With that understanding, I am a huge proponent for finding and hiring others who are actual experts with a record of success to be part of my personal team.  I advise others to do the same. 

Financial Freedom Fighter

Image of business man figure prominently standing in front of skyline.
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Site Material, Services, and My Role.

With that being said I also need to be upfront and candid about the material and services I have here on my website.

First off, I am able to officially offer to the public guaranteed placement of my client’s personal quote on all four major media sites which include NBC, ABC, CBS, and FOX for a one time fee.

It’s a very simple process: You get cited and I get paid.

Second, I am both a transacting client with Strongbrook and also an Independent Consultant with Strongbrook Direct which is the marketing division.

As an active client I have full and unfettered access to the entire team of 200+ professionals at Strongbrook to help me invest in real estate in the best markets all over the country and in my own backyard here in Utah.

I also setup my LLCs and Comprehensive Estate Plan with their aid and services.

As an Independent Consultant I have the great pleasure to educate others about the groundbreaking services that Strongbrook provides.

As I use and benefit from these services personally I find it only fitting and natural that I share such an opportunity with others with the hope that this might be as powerful for them in changing their financial lives as it has been for me and my family. 


I have been serious about my financial future and that of my family since I was in high school and will be for the rest of my life. I find it both fun and interesting!

I believe financial literacy is essential in our day. I also recognize that the educational system does not teach our kids how to use their money in a wise and profitable way.

I was on the hunt.

During the past 11 years I have attended countless seminars, joined investing groups, read tons of books about creating a sustainable passive income, and many other things!

I have hauled my parents and friends to these events where we would end up buying a “course” or “education” for thousands of dollars with no idea that knowledge and theory are VERY different than experience gained in the trenches of real life.

I studied, and studied, and studied. When I tried to put together a deal or find the “right” people to talk to I struck out and got frustrated! Needless to say I spent mine and my parents money for theoretical useless information!

This is how the financial and investing education industries make billions every year! They do not show you how to do what they do or guide you at all. They sell information, plain and simple.

Money Trap
Financial Crisis

It’s funny though.

You see I went to school and graduated as a professional body-worker aka massage therapist. I was an athlete growing up and thought it would be awesome to work with athletes helping them rehab from their injuries.

After graduating I started working in Park City, Utah home to world-class winter sporting activities, the pop-culture-centric Sundance Film Festival, and everything in between!

I worked with Olympic bobsledders and ski jumpers from all over the world. It was going great until late 2008!

Even in Park City where the who’s who come to recreate the economy tanked and I was told that the clientele wasn’t steady enough to keep me around.


So here I was an unemployed massage therapist in the best market for massage therapists! Go figure!

I had planned to go back to school and get a traditional degree and become a physical therapist.

After a few years of schooling I graduated with a bachelor’s degree in Medical Laboratory Science instead, a field in which I still work today! I also met my best friend and beautiful wife there!  

I worked my butt off  going to school full-time and working full-time, but it was worth it.

So you may ask at this point, “So Joe, what’s so different about your retirement plan than mine? I have a degree, an average income, a house, and some money hanging out in my IRA or 401k.”

Out of Work Sign
Personalized Coach and Game Plan Compass

I had a personalized retirement & investing game plan!

While I was working and going to school I was also positioning my limited personal resources in such a way as to prepare me for when the time came to execute my investing Game Plan!

You see I had a plan and I worked my plan! Or in other words I had a definite goal AND I knew the exact steps I needed to take in order to achieve my goal!

I had a personal coach who has been where I want to go and I had hired a complete and competent team to guide me to where I wanted to go.

How does this involve you?

The reason I created this site was to help folks like yourself learn about a few very essential principles that will embolden and empower you to start asking questions, getting answers, taking action, and changing your future!

To do this, I am going to share my personal experiences with you and what I have discovered over the years through my own journey through educating myself and finding and hiring the right people.

I’ll also be introducing my power team otherwise known as Stongbrook REIC and others who have been behind me every step of the way! This company and it’s team and systems have changed literally thousands of peoples lives all over the country.

I don’t want to keep them to myself so another purpose and maybe the most important reason behind this website is for me to explain their role in assisting us in creating, growing, managing, and protecting our wealth.

Working with a competent team results in success!

 Jump in and take action!

If after you have reviewed the information and would like to get your Free – No Obligation – Game Plan, I am more than happy to do that for you or someone on my team will provide that for you.

If I ever say anything that captures your interest please get involved within the discussions. I love to talk about investor mindset, retirement,  and real estate investing among other things.

If you have anything interesting that you want to share or any opinions about the content, please do speak up. I love feedback in every respectful form.

Simply leave your comments below whichever blog post you wish to comment on or shoot me an email. Make sure you visit my site regularly as I am always updating it with proven strategies and information that I come across that I know you will find interesting.

I wish you all the best with your retirement, investment planning, and implementation!

Thank you for dropping by!


Joe Nielsen


Connect with me on LinkedIn.

Copyright 2014 Nielsen Consulting


  1. That kind of thikning shows you’re on top of your game

    • Hi Pisang,
      I had first-hand experience watching my father suffer at the hands of his employers for years and then finally lose his job and much of his retirement because the company mismanaged the funds meant for workers etc.. I simply looked ahead and decided I never wanted to be at the mercy of a company. I wanted, no, I needed to be the captain of my own destiny. Thanks for taking a look!

  2. Joe
    I’m not worthy I’m not worthy I’m not worthy!!
    WOW!! Bro!!
    Good job is understatement.
    You were way to kind with mine and thank you for being gentle.

    • Haha!
      Larry you are so worthy and worth it man!
      Thanks for stopping and taking the time to read and comment!

      • First of all I want to say terrific blog! I had a quick qnotsieuwhich I’d like to ask if you don’t mind. I was curious to findout how you center yourself and clear your thoughts prior to writing.I’ve had a tough time clearing my mind in getting my ideas out there. I truly do enjoy writing but it just seems like the first 10 to 15 minutes are usually lost simply just trying to figure out how to begin. Any recommendations or tips? Many thanks!

        • Hi Sonia,
          I know the feeling for sure.
          For me I typically start by doing keyword research around the topic I’m after. Once I have some good words to use I begin to build ideas around each word. With those “idea clouds” I put them onto a word doc in no particular order then I begin to see where they could tie together. Once connections are found I write connecting sentences to tie the two idea clouds together.
          From here I just go through and try to mold it into an understandable cohesive piece.
          Hope that helps!

      • Shiver me timbers, them’s some great information.

        • Thanks Kalyn!

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